How does it work?
01 Introduction and objectives
We start with an introductory meeting, during which we understand your company’s needs and goals.
02 Situation and competitor analysis
We conduct social media audits and competitor analysis.
03 Positioning and target audience
We determine how to position your brand so that your content reaches the right audience, builds trust, and encourages action.
04 Content strategy and planning
We develop a content plan with specific ideas that match your company’s goals and communication tone.
05 Recommendations and support
Recommendations on content frequency, formats, most suitable channels, opportunities for advertising and content reuse.
What are the benefits?
Social media content strategy and planning helps:
- Ensure long-term business growth by creating content with clearly defined goals.
- Avoid chaotic or irregular communication.
- Tailor content to the needs and values of your audience, ensuring greater engagement and trust in your brand.
- Use resources more efficiently, saving time and budget by planning content strategically.
- Evaluate results and understand which formats and approaches deliver the best return.
- Ensure a consistent visual and communication style across all platforms, which helps to develop brand recognition.
- For beginners – provide a clear roadmap on where to start and how to develop your social media presence step by step.

How to develop a TikTok profile with limited resources: a MySushi case study
In this case study, we look at how the sushi restaurant chain MySushi organically developed its TikTok profile without paid advertising. Through a targeted content approach, regular posting and videos tailored to the platform, over 297 000 views were achieved in one year and a new audience was attracted beyond existing social followers.

Recognised faces, convincing results: the “3 Billion More Trees” campaign continues
EU initiative "3 Billion Trees More" in Latvia - information and public participation campaign on tree planting and registration on MapMyTree.eu.

What can be achieved for an education brand in 90 days with limited resources: the example of Acton Academy
Acton Academy – an international educational movement that arrived in Latvia in 2024. The school is based on a unique approach where children learn through practical projects, discussions, and responsibility for their own learning path.

1.7 million views and +77.8% new audience engagement on TikTok
Mustangs Driving School wants to increase brand awareness and attract new customers by using TikTok as its main digital communication channel.





