Comparison of the Effectiveness of Various Meta Advertising Materials
Client:
“My Field” farm management system.
Case Study Objective:
To evaluate how different Meta advertising material formats affect audience attraction and website visits from advertising.
Solution:
2025. At the beginning of March, a Meta advertising campaign was launched, in which we tested 3 different formats of advertising materials:
- Video content with various people and attention-grabbing “hooks” to promote audience interest.
- Static image to compare its effectiveness with dynamic video content.
- Carousel format, which allows for a visually expanded display of product benefits.
Results:
The most effective video material managed to attract 719 website visits at a cost of €0.25 per click.
The carousel ad showed equally high results, attracting 593 visits for €0.24 per click, demonstrating the format’s suitability for audience engagement.
Meanwhile, the static image showed weaker results – only 21 website visits with higher costs of €0.33 per click.
Conclusions:
- This case study confirms that using various types of content is crucial for an effective advertising strategy.
- Videos and carousels, thanks to their dynamic nature, can attract more attention, reduce click costs, and reach a wider audience. Although static visuals are quick to produce, they are less effective in attracting an audience.
- To maximize the use of the advertising budget and achieve set goals, we recommend combining several types of materials, with a particular emphasis on video content.
