Does it make sense for a small business to invest in digital advertising?

Client:

Objective:

Show that even for a small business with a limited budget, digital advertising can be an effective tool for attracting audience interest and generating real customer demand.

Solution:

Three different Meta advertising videos with different focuses were created for the farm and mini zoo “Zaļie Priežkalni”:

“Olas” – emphasis on the availability of everyday products.
“Meat” – quality and the importance of local origin.
“Tourism/family activities” – mini zoo and farm visit as an experience.

Budget: €400. The task is to understand what appeals most to the audience and attract new customers.

Results:

116,755 views and 60,142 people reached.
Almost 5,000 profile visits.
Average cost per visit: €0.08–0.11.

Product video results:

Meat: 3,773 results | €0.08 per visit (most effective).
Eggs: 669 results | €0.09 per visit.

Experience video results:

Tourism/families: 286 results | €0.11 per visit.

Most importantly, during the advertising campaign, the farm also received many private messages and inquiries about purchasing meat and eggs, which means that the advertising translated into direct customer interest and demand.

Conclusions

With a relatively small budget (€400), it is possible to reach more than 60,000 people and generate real customer interest.
Products sell faster than experiences – specific offers (“meat,” “eggs”) generated significantly more responses than emotional stories about tourism opportunities.
However, the content of the experience strengthens the brand in the long term – it helps to build recognition and broaden the perception of the farm as a multifaceted place.
Digital advertising for small businesses is not just an “experiment,” but a real tool that can generate measurable results and demand.

What can other companies learn from this?

Testing pays off. Even with a small budget, it is worth creating several advertising options to understand what appeals to the audience the most.
Data helps strategy. These results show that the initial focus should be on products, but in the long term, experiential content should also be included to build the brand.
Digital advertising is also available to small businesses. Even €400 can yield significant results – the important thing is to have a clear goal and the right approach.

We at SPREDD help companies create content that not only looks good, but also works to achieve results.