What can be achieved for an education brand in 90 days with limited resources: the example of Acton Academy

Client:

Acton Academy – an international educational movement that arrived in Latvia in 2024. The school is based on a unique approach where children learn through practical projects, discussions, and responsibility for their own learning path.

Objective:

For a new education brand in Latvia, it was important to:

• Become visible among parents in a short period of time;
• Build trust in the new school model;
• Establish initial real contacts with interested parties.

All this had to be done in 90 days, with limited resources:

• The video was filmed by the client himself, while SPREDD took care of editing and publishing;
• The content was not adapted for each platform separately, but a single story was used;
• The cooperation involved an agreement on a specific number of entries prepared and published by SPREDD.

Solution:

SPREDD developed a multi-channel strategy centered around video content. The same story was used across multiple channels to make efficient use of resources. The content was not specifically tailored to each platform, but each platform gave it a different meaning:

• Facebook – mass visibility and wide audience reach (organic content + advertising for recognition).
• Instagram – audience engagement and clicks on the website.
• LinkedIn – strengthening the academy’s reputation among professionals.
• TikTok – organic growth with stories about the academy’s unusual approach.
• Threads – experiment with informal talks.
• Meta advertising campaign – a separate targeted activity for downloading an informational brochure and initial contact with parents.

Results:

Facebook

• 603,000 views, of which 545,000 were with ads and 58,000 were organic.
• 8 days and 16 hours of viewing time (+31%).
• +177 new followers (+17%).
• Most successful publications: competition (104K views), question video (5K views), Harvard study (4.7K views).

Instagram

• 134 thousand views (+9%).
• +229 new followers.
• Link clicks doubled to 360+.
• Most successful publication: collaboration Reels with 61K views, which significantly expanded the audience.

LinkedIn

• 3,2 tūkstoši impresiju (+2 042%).
• +94 new followers (+3,000%).
• 12 shares, which strengthened the brand’s visibility among professionals.

TikTok

• 31 thousand views.
• +108 new followers (116 total).
• The most popular video, “The road to independence begins in the kitchen,” reached 12K views, 207 likes, and 53 new followers.
• 96% of views came from the For You page, confirming the competitiveness of the content in an organic environment.

Threads

Threads Analytics is not yet available, but we can already see the potential for audience conversations and spontaneous engagement.

Advertising campaign (brochure)

• 36 new contacts.
• Reach: 19 thousand, impressions: 57 thousand.
• Average price per lead ~ €11.
• The campaign provided broad visibility and the initial contact was valuable.

Conclusions

• Video content is the most effective format – even when filmed with the client’s limited resources, it ensured both visibility and engagement.
• No need for perfect adaptation – consistent content across multiple channels yielded good results and helped to make effective use of limited resources.
• A structured approach – agreeing on a specific number of posts ensured consistency and predictability. However, this restriction (an average of 3 posts per week and only 1 TikTok video per week) meant that growth could have been even faster with more content.
• Each channel has its own role – Facebook for mass reach, Instagram and TikTok for engagement and organic growth, LinkedIn for professional image, and Threads as an experiment.
• The advertising campaign was an important starting point – it helped to rapidly increase visibility and establish initial contacts, which laid the foundation for the next steps.

What can other companies learn from this?

• 90 days is enough time to achieve real results. It doesn’t take years to see an increase in brand awareness and audience growth.
• Limited resources are not an obstacle. With a clear strategy and a structured approach, it is possible to achieve a lot, even if the content is filmed in-house.
• User-generated content can be powerful. Authenticity and openness often work better than perfectly rehearsed material.
• Less is more. It is better to have consistent and purposeful posts than a lot of unclear content without a strategy.
• Advertising and organic content complement each other. Advertising helps you quickly reach a wide audience, while organic content builds trust and long-term value.
• A multi-channel approach provides security. If one channel performs poorly, the others compensate, and together they produce a stable result.

This case study shows that even with limited resources, but with a clear strategy and cooperation model, an education brand can become visible in 90 days, appeal to parents, and start building trust.

We help brands achieve real results even with limited resources. This example shows that with the right strategy and consistent approach, 90 days is enough for a brand to become visible and start building trust.

If you want your company to achieve similar success in a short period of time, contact us!