Acton Academy Riga
Aktona Academy Riga
– an innovative school based on a unique approach where children learn through practical projects, discussions and responsibility for their own learning path.
Our collaboration with Acton Academy lasted for a specific period of three months, but during this time we managed to achieve excellent results and truly delve into the brand’s values and philosophy. Together with the Acton Academy team, we created content that reflects its authentic approach to learning and everyday life at school.
Our task was to help the school strengthen its image on social media, create high-quality content, and promote potential parents’ interest in Aktona’s approach to education.
During the cooperation, SPREDD provided full-cycle social media content creation and management – Facebook, Instagram, TikTok, LinkedIn, and Threads platforms.
A content calendar was developed on the Notion platform, videos were edited from existing footage, and new visual materials were created to reflect the school’s values and everyday life.
The video montage used existing footage and b-roll from video banks and interview material, paying particular attention to the emotional story and the children’s experiences. Content in various formats – videos and educational recordings – helped to reveal the academy’s unique approach, while maintaining an aesthetic and professional brand image.
The content mixed video and static visuals to maintain dynamics and balance informative and emotional content.
In addition to organic content, a Meta advertising campaign was developed and implemented with the aim of attracting parents’ interest in the school and obtaining qualified contacts. The advertising campaign also helped to strengthen the school’s visibility and establish initial contact with parents.
Within three months:
- Facebook content reached over 600,000 views, 90% of which were new audiences;
- Instagram – more than 134,000 views (+9.4%), 780 engagements, and 360 clicks to the website (+100%);
- TikTok – 31,000 views, 116 followers, and 96% of views from the For You page;
- LinkedIn – 3,256 views (+2,042%) and +94 new followers (+3,033%).
Overall, significant growth was achieved in both visibility and audience engagement, confirming that the content strategy is working.
At the end of the collaboration, we received a video review from the Acton Academy team, confirming mutual satisfaction and successful cooperation. It was an experience that proved that, although the collaboration had a set deadline, the result was truly valuable.
The collaboration with Acton Academy was an opportunity to delve into a modern and inspiring educational environment.
Each video created became part of a larger story—about curiosity, courage, and children’s desire to grow.
This experience proved that even without filming the material ourselves, it is possible to achieve results that transform the brand image and promote its growth through thoughtful editing, strategy, and content management.
@acton.riga Noskaties video “Vecāku domas: Ko standarta skolu sistēmā vajadzētu citādāk?” 🏫 Brīvāks režīms? Vairāk iespēju iemācīties, kā praktiski pielietot teorētiskās zināšanas? Padalies komentāros, ko Tu domā. ✨ 👉 Ja arī Tevi tas uzrunāja, uzzini vairāk par mūsu skolas vērtībām: actonriga.org #skola #privātskola #rīga #izglītība #vecākiem #bērni
