Karlo Group

Karlo Group is a family-run business working with private and legal clients, as well as municipalities, offering a range of landscaping and maintenance services. Particular highlights include paving, milling, landscaping and vegetation removal.

Before the start of the cooperation, the company’s communication on social media was not regular. Karlo Group used Instagram, Facebook and TikTok platforms, but the content was published irregularly, there were no paid ads and the number of private client enquiries was relatively low.

Our approach

The main goal of the cooperation is to make Karlo Group more visible on social media, to show the company’s services more clearly and to reach a wider audience – especially in the private customer segment.

We agreed on a regular amount of organic content – 2 videos and 1 static recording per week. In addition to Instagram, Facebook and TikTok, it was decided to develop a LinkedIn channel to make the company visible to legal clients, business partners and municipalities.

SPREDD provides the complete social media communication process – from content ideas and planning to filming, editing, creating visuals, publishing and managing social media profiles. In addition to organic content, Meta campaigns are also created and managed to reach specific target audiences and drive new sign-ups.

Karlo Group’s video content is filmed on real sites, showing the work done, the techniques used, the work process and the company’s approach. We also involve Karlo Group representatives in the content to make the communication personal, credible and easier for the audience to understand.

In addition to our daily content, we also travel with the Karlo Group to exhibitions in which the company participates. There, we produce video and photo material that helps to show the company’s presence, team and services beyond the daily work sites.

Result

Shortly after the start of the cooperation, the Karlo Group had real, measurable results. Regular organic content publishing and the use of Meta ads helped the company to become more visible and reach new audiences.

During the first weeks of cooperation, Karlo Group signed several cooperation agreements with private clients. This showed that consistent social media communication, quality video content and targeted advertising can also deliver practical results for construction companies.

We have been praised for our work on several occasions during our cooperation and now we have a very good, close and trusting relationship with Karlo Group.