Printbox Latvia video content creation

Printbox Latvija – self-service printing kiosks in Riga and Jelgava.

The aim of the mutual cooperation was to increase the brand awareness of Printbox Latvia through a video, emphasising the simplicity, accessibility and everyday recognisable locations of the service. The video content created was used on various platforms – TikTok, Facebook and ads, with a focus on fast, visually dynamic communication.

Within the project, 8 videos were created and filmed in real, familiar environments – locations such as Maxima Saharova Street, Spice shopping centre, Riga Plaza, “Bērnu pasaule” and other Printbox kiosk locations. This approach allowed to create instant recognition and connection to the viewer’s everyday life, making the content understandable without additional explanation.

The videos were designed with a focus on ease of use and visually clear communication – showing how quickly and easily the Printbox service can be used. The editing used dynamic shot changes, clear visual accents and a rhythm that suited the social media format.

We were mainly involved in the filming ourselves, ensuring both the execution of the script and the flow of communication in the frame. At the same time, we managed to involve the owner of the company in one of the videos, which gave the content additional authenticity and credibility.

In addition, one of the videos was adapted into Russian and English with voice-over at the client’s request . An artificial intelligence tool was used to create the voice-over, which provided clear, fluid and accent-free pronunciation, allowing the content to be extended to different audiences.

Notably, in this project, content was published without a coherent communication strategy and on an irregular basis. Despite this, the video achieved significant results. With only 8 videos published and 46 followers on TikTok, thousands of views were achieved, which clearly shows that high quality video content that is understandable to the audience can deliver results even without a large follower base and regular publishing.

This project is a vivid illustration of the importance of the form, visual quality and context in which content is produced. Even without a detailed strategy, good results can be achieved if content is tailored to the platform and the audience. At the same time, there is also clear potential for further growth: with a structured approach and content framework, such results can be significantly increased and translated into even greater brand awareness and demand.

For a detailed overview of the results, see case study: https://spredd.eu/en/case-study/7-videos-46-followers-and-yet-thousands-of-views-how/