Video and digital solutions for “Vidzemes BIO āboli un ogas”
This project has created a set of video and digital solutions for the cooperative society “Vidzemes BIO āboli un ogas” and its members – individual farms, with the aim of improving their visibility and communication with the final consumer.
A short video was produced for each farm, based on visual material provided by the client. Given that the quality and formats of the images varied, this created additional challenges in the editing process. However, through a thoughtful approach, colour correction and dynamic editing, a cohesive and visually appealing result was achieved.
7 videos were produced in a short, easy-to-follow format, focusing on key information – highlighting key words, farm identity and adding dynamic music to help keep the viewer’s attention.
In addition to the video, a digital solution was created for each farm – using the Linktree tool, short “business cards” were created, integrating both the video and other relevant information. To make this solution accessible to the end consumer, QR codes were developed and placed on the products. When scanned, the user is taken to a digital business card of the farm.
The project also included visual improvements to the existing website, which is based on the Mozello platform. Despite the limited functionality, a visually organised and user-friendly result was achieved. In addition, an interactive solution was developed – a map of Latvia, which visually highlights all the farms in the cooperative.
This project is a good example of how, although such activities (e.g. creating digital business cards or customising a website) are not our core service, as a creative team we are able to adapt to our clients’ needs and implement non-standard solutions, combining video content with a practical and user-friendly digital experience.