Vision Express and GPU “Nākotne”: Social Media Audit and Recommendations

Effective social media communication starts with a well-thought-out strategy. Before creating content, we help companies understand what’s working, what needs improvement, and which direction to take so that social media supports their business goals. For both projects, after developing the strategy, we also organized in-person meetings where we presented our recommendations, answered questions, and discussed together how to implement them in day-to-day operations.

GPU “Future”

For GPU “Nākotnei,” we developed a comprehensive social media audit and communication strategy for Facebook, Instagram, LinkedIn, and TikTok.

Achievements:

• analysis of existing communications and content;
• analysis of social media statistics;
• competitor analysis;
• defining the target audience and content focus;
• development of content categories and communication structures;
• recommendations for video content, visual identity, and platform usage;
• a detailed TikTok development strategy;
• Practical recommendations on how to more effectively develop product, employer, and brand communications.

Finally, we met with the company’s marketing director to present the strategy, explain our recommendations, and help them prepare to implement them.

Vission Express

We developed a comprehensive social media audit and recommendations document for Vision Express, with the goal of evaluating the effectiveness of its current communications and identifying opportunities for growth on Facebook, Instagram, and TikTok.

As part of the project:

• We analyzed the results of organic communication based on data from Meta Business Suite and TikTok Analytics;
• We evaluated the quality of the content, visual identity, and communication style on each platform;
• We identified the factors that influence reach, audience engagement, and content effectiveness;
• We conducted a competitor analysis by comparing Vision Express’s communications with those of other industry players;
• We prepared detailed recommendations for developing content for Facebook, Instagram, and TikTok, including suggestions on video formats, creating “hooks,” visual design, and platform-specific considerations.

After completing the audit, we organized a meeting with the company’s marketing team, where we presented our findings, discussed our recommendations, and answered questions to help them successfully implement them.

Result

Both companies received not only a document with recommendations, but also a practical and easy-to-use guide to social media communication. Our goal is to create strategies that help make informed decisions, develop consistent content, and achieve the company’s business goals in the long term.