Baltic Beauty 2025– the epicentre of the beauty world .
We were there too – not with make-up or hair straighteners, but with a camera and a tripod in our hands to create a video that allows the viewer to feel, not just see.
This time we filmed the stand of Pharma Nord, one of Europe’s leading manufacturers of dietary supplements and health products, with a strong focus on quality, science and healthy living.
The forthcoming video is designed for social media to reveal the atmosphere of the exhibition and the presence of the brand through a sensory and visual story. In our discussions with the company, we came to a common conclusion – this time the story will be told without a speaker, but with a possible voiceover to help create an emotional connection and a clearer message.
This project is a great example of how we are able to adapt to the client’s needs while maintaining the quality of the narrative. Although each video is unique, we always recommend including at least a short voiceover – this allows the viewer to better understand the context, understand the values and emotionally feel the brand.
Why are these types of videos valuable for businesses?
Sentiment or atmospheric video is one of the most effective ways for a company to:
- Reinforce your presence at events – to keep the energy going after the event is over;
- Creating an emotional connection with the audience – the viewer feels the presence and values of the brand, not just sees the ad;
- Reuse content – on social media, on the website and in future campaigns;
- Build credibility – a high-quality video shows a professional approach and care for the brand image;
- Telling the story without words – particularly suitable if the aim of the event is to convey a feeling rather than to provide detailed information.
If you are also planning to participate in an exhibition or event, we can help you create a video that highlights your stand, product and brand feeling.
Contact us at info@spredd.eu to discuss the idea, concept and best format for your company.
