1.7 million views and +77.8% new audience engagement on TikTok

Client:

Autoskola Mustangs – driving school. Social media videos were created for the TikTok platform.

Objective:

Mustangs Driving School wants to increase brand awareness and attract new customers by using TikTok as its main digital communication channel.

Solution:

To increase accessibility and engagement, the following approach was implemented:

Content every day: regular publishing to maintain algorithm activity and keep the audience interested.
Style: dynamic, humorous, interactive.
Adapting trends to the driving school niche: integrating popular audio, formats, and trends into humorous content.

Video content was divided into three main types:

Entertaining videos – humor, trends, and situations people can relate to
Promotional videos – direct information about course offers, discounts, and promotions, integrating a promo code.
Combined videos – humorous videos with a clear call to action (CTA) at the end of the video.

Results (60 days of data):

1.7M views (+15.1%)
2,563 profile visits (+14.6%)
9,160 likes (+5.6%)
457 comments (+65%)
1,332 reposts

Audience growth:

Total viewers: 461K (+16.8%)
New viewers: 205K (+77.8%)

Conclusions:

Regular and strategic content publishing combined with trend leveraging helped not only increase view and engagement metrics, but also attract a new audience. The results prove that TikTok can be an effective sales and brand development tool if content is created with an understanding of the platform’s dynamics and viewer behavior.

Does your company need a TikTok breakthrough like this? Get in touch, and we will create a strategy tailored to your brand!