238.4% Increase in Organic Reach on Facebook

Client:

Home4you furniture showroom and online store: https://www.facebook.com/@home4youlatvija

Project Goal:

The client wanted to increase brand awareness and audience engagement on Facebook.

Solution:

2023. the Facebook page was dominated by static content with minimal video usage.
In 2024, in the second half of the year, a strategy was implemented where every third post was in video format, showcasing:

• Showroom furniture and interior solutions;
• Customer experiences;
• Engaging content and real-life situations to create a more personal connection with the audience.

Results:

Organic reach increased by 238.4%, reaching 97,436 users.
Total reach increased by 9.4%, reaching 668,369 people.
Video views increased to 319.7K (473.1%).
Engagement metrics improved by 7.2%.

Conclusions:

This strategy proves that quality video content helps achieve significant organic growth and brand awareness.