7 videos, 46 followers – and yet thousands of views. How?
Client:
Printbox Latvija – self-service printing kiosks.
The videos were used on various platforms – TikTok, Facebook, as well as in advertisements.
Project Goal:
Increase brand awareness by emphasizing the simplicity, accessibility, and recognizable locations of the service.
Access:
The client used our video production services, but without a unified communication strategy.
Content was posted on various platforms irregularly, without a clear system or content calendar.
The videos were shot in recognizable locations where Printbox kiosks are located, such as Maxima, TC Spice, and TC Rīga Plaza, to ensure immediate association and recognition for viewers.
Results:
What does this reflect?
- Interesting, visually dynamic content can attract attention even without a large budget or a precise marketing plan.
- The choice of locations (well-known places) helped to create an immediate connection with the audience.
- The TikTok algorithm also works for brands with a small number of followers — the form and quality of the content is what matters.
- Video sustainability — a single good clip continues to deliver results for several weeks after publication.
At the time of writing this case study, Printbox’s TikTok account has only 46 followers, but it was created back in
2022. Only 7 videos have been published so far, indicating very irregular and infrequent publishing. Considering these factors, the success of the video and the number of views it has achieved are particularly impressive.
Conclusions:
This example shows that even without a detailed strategy and regular publishing, it is possible to achieve good results — if the content is creative, relevant to the target audience, and visually appealing.
The next step is to develop a unified, clear strategy that will help reach an even larger audience and promote even higher returns from content.
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If you want your content to not only be visually appealing, but also attract the right audience and increase recognition, sign up for a free consultation.
