“Novada Garša” – stories of local food producers
Client:
Novada Garša – a brand that promotes authentic, high-quality products from Latvian farms: https://www.facebook.com/NovadaGarsa
Project Goal:
Create social media video content that tells the story of local food producers, their farms, and products to promote the Novada Garša brand and increase social media engagement without additional advertising costs.
Project implementation:
- 2024. ~20 videos were created about local food producers, their farms, and products.
- Videos posted on Facebook and Instagram, mixed with other types of regular content.
Results:
- High organic reachability:
- The most popular videos reached 100k, 88k, 77k, and 52k views, without additional advertising costs.
Engagement - Up to 1.4k reactions and 805 shares on Facebook.
- The most popular videos reached 100k, 88k, 77k, and 52k views, without additional advertising costs.
- High audience activity and greater brand visibility.
