Recognised faces, convincing results: the “3 Billion More Trees” campaign continues

Client:

EU initiative “3 Billion Trees More” in Latvia – information and public participation campaign on tree planting and registration on MapMyTree.eu.

Objective:

Increase people’s interest and engagement through video content on social media that inspires and calls for action.
The campaign on Meta platforms was aimed at boosting visits to Facebook and Instagram profiles, as the project website is still under development.

Solution:

SPREDD developed a campaign with several levels of stories to reach different audiences while maintaining authenticity and emotion.

• Recognisable faces – an emotional connection.
  The videos with content creator Edgars Fresh and actor Ainars Ančevskis served as the “faces” of the campaign – they grabbed attention and created trust in the first seconds.
• Representatives of the initiative – first-hand account.
  A video with representatives of the organisation explained the idea and invited people to join the movement, giving credibility and authority to the campaign.
• Businesses and real actors – examples of inspiration.
  Videos featuring businesses and people already involved in tree planting showed the real impact and power of community.

Each video series was tailored to a specific audience – families, schools, businesses and the wider public – using different tones and narratives.

Results:

(Meta Ads – ongoing)

• Budget: €25 per day
• Overall results:
  • 4 805 Facebook and Instagram profile visits
  • Average cost per result: €0.13
  • 173 045 views
  • 84 733 users reached

Top results by video performance:

Conclusions:

The campaign proved that people are the key to success – real, known and trusted.

The video with Edgars and Ainārs showed that a personal approach and a familiar face can deliver higher results at lower cost, even without a big investment.

And stories with real companies and representatives provide depth and sustainability – they help build trust and long-term engagement.

What can other companies learn from this?

• Familiar faces attract attention if the message is natural and believable.
• An authentic story and real emotions hold the viewer’s interest more effectively than advertising phrases.
• On a limited budget, you can achieve great results if your video has a story, emotion and credibility.
• Social media profiles can be a full-fledged campaign destination while the website is still under construction.

Conclusion

This campaign proves that the right person in the frame can make all the difference.
That’s why we’ve created the SPREDD Video Participants Gallery – a place where companies can find the right people for their stories and advertising projects.

Meet our video team and potential partners: https://spredd.eu/en/talent-gallery/