Business training company WIN partners
WIN partners is a company that helps managers and teams develop leadership, sales, and team management skills by providing professional training, courses, and mentoring to companies throughout Latvia.
The collaboration between WIN partners and SPREDD co-founder Rudīti was established with a clear goal in mind – to increase the number of training applications while strengthening brand awareness and presence on social media.
A full-cycle communication strategy was developed, combining content, advertising, and email marketing into a unified system, ensuring consistent and thoughtful brand communication.
The primary task was to attract high-quality leads and promote training applications.
To achieve this, a multi-channel approach was implemented, centered on strategically and visually thoughtful content:
- Social media content creation for Facebook, Instagram, TikTok, and LinkedIn platforms.
Content was developed for each platform that speaks to its audience—both visually and emotionally—mixing video formats with static visuals to ensure diversity and maintain a consistent brand image. - Creation of a new channel – TikTok, which successfully helped to make WIN partners’ image more human, open and accessible to a wider audience.
- Preparation of newsletters and blog posts that provided the audience with practical advice and inspiration, reinforcing WIN partners as experts in management, motivation, and teamwork topics.
- Website text development, creating a consistent and professional communication style that reflects brand values and strengthens credibility.
- Implementation of Meta and Google advertising campaigns in cooperation with an advertising agency, based on a previously conducted communication audit. The results were used to develop a new data-driven advertising strategy that focuses on real results, not just visibility.
This integrated approach made it possible to pinpoint where communication had the greatest impact and effectively direct the budget towards the channels with the highest return.
As a result of the collaboration, WIN partners gained a steady stream of training applications and a visible increase in engagement on social media.
The content became more dynamic, emotional, and recognizable, helping the company reach a wider but precisely targeted audience.
@winpartners.lv Kā Tu reaģē satiekot kolēģi vairākas reizes dienā? Sveicini, pasmaidi..? Izliecies neredzam?🤭 #winpartners #darbinieki #komanda #humors #personals #kolēģi #smiekligi
In addition to the results, this collaboration also provided valuable experience in integrated marketing management, confirming that effective content and advertising can go hand in hand with a clear business goal—increasing applications and attracting customers.
The collaboration between WIN partners and Rudīte proves that a successful digital strategy means not only visibility, but also tangible business results and long-term relationships with the audience.
@winpartners.lv Dažas lietas notiek tad, kad vismazāk to gaidi! 😄 #winpartners #uznemumiem #izaugsme #bizness #uzņēmējdarbība #apmacības #kursi #mācibas #nauda #attīstība
