International Agricultural Business Exhibition


The international agricultural business exhibition “Spring”
is one of the largest and most significant events in the industry in the Baltics, bringing together companies from various European countries to showcase the latest trends, products, and technologies in agriculture. At the “Spring 2025” exhibition, the SPREDD team had the opportunity to collaborate with several brands, helping to professionally reflect their participation in the exhibition and create content that continues to bring results even after its conclusion.

One of our partners, Magnum Veterinārija, presented its offerings to a wide range of visitors at the exhibition, and our task was to create a social media video that would convey both the atmosphere at the company’s stand and its professional activities.

The filming took place at the stand, where a company representative presented the products and their advantages. Thanks to the impressive stand design and dynamic additional shots, the video gained visual richness, which helped the viewer to better perceive the story and feel the atmosphere of the event.

Working with the Magnum Veterinārija team was smooth and easy—the filming process was managed in such a way that the representatives felt confident and natural in front of the camera, resulting in a professional and authentic video.

 

At the exhibition, we also created a video for WTZ GmbH, a German company specializing in the manufacture of agricultural equipment and technology. For this brand, we created a social media video combining a company representative’s narration about the products on offer with visually appealing footage from the stand. The company’s goal was to increase brand awareness in the Baltic market, and the video created during the exhibition served as professional brand presentation material for future use on social media.

 

Another partner we collaborated with at this exhibition was the Mans Lauks brand – a unified and easy-to-use digital system based on the needs of farmers, which facilitates the management of both crop and livestock farms. We created a video review of the event for this client, which will be published on YouTube and the website to serve as high-quality communication material about participation in the exhibition in the long term.

The aim of the video was to show not only the brand’s presence at the event, but also the team’s openness and professionalism. During filming, conversations with visitors to the stand, the activities of brand representatives, and a speech at the exhibition seminar were captured on camera.

It was particularly pleasing that positive feedback about the collaboration with SPREDD was also filmed during the exhibition. This feedback confirmed not only the quality of the result, but also the mutual trust and smooth collaboration, which is an essential value in our work.

The collaboration between Magnum Veterinārija, WTZ GmbH, and Mans Lauks showed how diverse the stories within a single exhibition can be. Each video served as a unique visual calling card, helping these companies continue to communicate with their audience even after the event.

This experience confirmed once again that live content created during an event not only documents the event, but also transforms it into long-term value that strengthens the brand image and builds trust between the company and its audience.

Reviews

Agris

Borealis Latvija

Liene

Latvian Rural Advisory and Education Centre Ltd.

Elza Priede

Executive Director, "Novatore" Organization

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