On October 8 and 9 of this year, SPREDD participated in the Baltic business and technology exhibition RIGA COMM 2026, which took place at the Kipsala International Exhibition Center.
In previous years, we attended the exhibition as video content partners, documenting the companies’ participation in the event and helping them share their experiences through video. This year, we returned in a different role—with our own booth, team, and a desire to introduce a wider audience to who we are and what we do.
From Our First Trade Show to a Baltic-Wide Event
Our first experience exhibiting at a trade show with our own booth was in October 2025, when we participated in the “Procurement Forum 2025.” At the time, it was a new challenge, but the result was a pleasant surprise—we got to know many companies and realized just how valuable face-to-face communication can be.
We also shared more details about this experience in an article about SPREDD’s participation in the “Procurement Forum 2025.”
After our successful first experience, we realized that we wanted to take the next step and participate in an even larger-scale event. That’s how we ended up at RIGA COMM 2026.
Our goal wasn’t just to showcase our services or attract new customers. We wanted to strengthen SPREDD’s brand recognition, build relationships with potential partners, and meet people whom we might never otherwise cross paths with in our daily lives.
Preparing for the exhibition
Although the exhibition itself lasted only two days, we began preparing for it a couple of months in advance.
It all began with registering for the event, planning the visual design of the booth, and developing the design for printed materials. At the same time, we started promoting our upcoming participation on social media. As the event approached, we purchased advertising booths, ordered printed materials, and rented tables and a TV. We also thought of something sweet—custom-made candies.
Everything had to be delivered to Ķīpsala during the week of the exhibition. The day before the event, we went to the exhibition hall to set up our booth.
What were companies interested in at RIGA COMM 2026?
The exhibition exceeded our initial expectations. On both days, we experienced a great deal of enthusiasm and interest from exhibition visitors and participants in the marketing solutions offered by SPREDD.
Our booth was visited by representatives of companies well-known both in Latvia and internationally, as well as by the leaders of recently established companies.
SPREDD offers full-cycle video marketing services—ranging from social media strategy and content planning to video production, social media management, and paid advertising management. And as part of the exhibition, we had also prepared two special offers.
During the discussions, there was particular interest in paid advertising and social media strategy. Many people had questions about advertising opportunities on the ChatGPT channel as well, since advertising in this medium has only recently become available in the Baltics.
At the same time, we found that companies are interested not only in the end result, but also in the collaboration process itself.
- How is a social media strategy developed?
- How is content planned and coordinated?
- Who comes up with video ideas and organizes filming?
One of our key findings is that what matters to companies isn’t just content or advertising, but also a well-thought-out, understandable, and effective collaboration process.
We made many new contacts during the exhibition, and we have already reached out to our first potential clients to continue discussions about possible collaborations.
Behind the SPREDD booth—our entire team
What we especially want to highlight is our team’s contribution. During the exhibition, visitors to the SPREDD booth were greeted by company co-founder Samanta, sales representative Ivars, and videographer Samanta. But behind those two days lay a much greater team effort.
That is why we would like to extend a special thank you to every member of the SPREDD team who helped turn this idea into reality—both those who represented us at the exhibition and those whose work took place behind the scenes.
Without you, this wouldn’t be possible!
RIGA COMM 2026—another step forward for SPREDD
Will we continue to participate? Absolutely!
RIGA COMM 2026 is certainly not the last exhibition of this kind in which we’ll participate; we also plan to take part in other business and industry events and seize opportunities to grow and develop.
Thank you to everyone who stopped by our booth, met our team, and learned about the services we offer!
See you at future events!