{"id":1047,"date":"2025-10-10T09:38:12","date_gmt":"2025-10-10T06:38:12","guid":{"rendered":"https:\/\/spredd.eu\/case-study\/1-7-million-views-and-77-8-new-audience-engagement-on-tiktok\/"},"modified":"2025-10-15T06:55:07","modified_gmt":"2025-10-15T03:55:07","slug":"1-7-million-views-and-77-8-new-audience-engagement-on-tiktok","status":"publish","type":"case-study","link":"https:\/\/spredd.eu\/en\/case-study\/1-7-million-views-and-77-8-new-audience-engagement-on-tiktok\/","title":{"rendered":"1.7 million views and +77.8% new audience engagement on TikTok"},"content":{"rendered":"<h1>1.7 million views and +77.8% new audience engagement on TikTok<\/h1>\n<h2>Client:<\/h2>\n<p><a href=\"https:\/\/www.mustangs.lv\/\" target=\"_blank\" rel=\"noopener\">Autoskola Mustangs<\/a> \u2013 driving school. Social media videos were created for the TikTok platform.<\/p>\n<h2>Objective:<\/h2>\n<p>Mustangs Driving School wants to increase brand awareness and attract new customers by using <a href=\"https:\/\/www.tiktok.com\/@mustangs.lv\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> as its main digital communication channel.<\/p>\n<h2>Solution:<\/h2>\n<p>To increase accessibility and engagement, the following approach was implemented:<\/p>\n<ul>\n<li>Content every day: regular publishing to maintain algorithm activity and keep the audience interested.<\/li>\n<li>Style: dynamic, humorous, interactive.<\/li>\n<li>Adapting trends to the driving school niche: integrating popular audio, formats, and trends into humorous content.<\/li>\n<\/ul>\n<p>Video content was divided into three main types:<\/p>\n<ul>\n<li>Entertaining videos \u2013 humor, trends, and situations people can relate to<\/li>\n<li>Promotional videos \u2013 direct information about course offers, discounts, and promotions, integrating a promo code.<\/li>\n<li>Combined videos \u2013 humorous videos with a clear call to action (CTA) at the end of the video.<\/li>\n<\/ul>\n<h2>Results (60 days of data):<\/h2>\n<ul>\n<li>1.7M views (+15.1%)<\/li>\n<li>2,563 profile visits (+14.6%)<\/li>\n<li>9,160 likes (+5.6%)<\/li>\n<li>457 comments (+65%)<\/li>\n<li>1,332 reposts<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-676\" src=\"https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-159x300.jpeg\" alt=\"rezultati-mustangs\" width=\"159\" height=\"300\" srcset=\"https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-159x300.jpeg 159w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-544x1024.jpeg 544w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-768x1446.jpeg 768w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-816x1536.jpeg 816w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-600x1130.jpeg 600w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22.jpeg 945w\" sizes=\"auto, (max-width: 159px) 100vw, 159px\" \/><\/p>\n<h2>Audience growth:<\/h2>\n<p>Total viewers: 461K (+16.8%)<br \/>\nNew viewers: 205K (+77.8%)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-675\" src=\"https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-1-219x300.jpeg\" alt=\"Auditorijas-izaugsme-mustangs\" width=\"219\" height=\"300\" srcset=\"https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-1-219x300.jpeg 219w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-1-748x1024.jpeg 748w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-1-768x1052.jpeg 768w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-1-600x822.jpeg 600w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-02-18-at-12.39.22-1.jpeg 945w\" sizes=\"auto, (max-width: 219px) 100vw, 219px\" \/><\/p>\n<h2>Conclusions:<\/h2>\n<p>Regular and strategic content publishing combined with trend leveraging helped not only increase view and engagement metrics, but also attract a new audience. The results prove that TikTok can be an effective sales and brand development tool if content is created with an understanding of the platform&#8217;s dynamics and viewer behavior.<\/p>\n<p>Does your company need a TikTok breakthrough like this? Get in touch, and we will create a strategy tailored to your brand!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mustangs Driving School wants to increase brand awareness and attract new customers by using TikTok as its main digital communication channel.<\/p>\n","protected":false},"featured_media":934,"template":"","meta":{"_acf_changed":false},"class_list":["post-1047","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>1.7 million views and +77.8% new audience engagement on TikTok | Case studies | Spredd<\/title>\n<meta name=\"description\" content=\"Mustangs Driving School wants to increase brand awareness and attract new customers by using TikTok as its main digital communication channel. 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