Objective:<\/h2>\n
Increase people’s interest and engagement through video content on social media that inspires and calls for action.
\nThe campaign on Meta platforms was aimed at boosting visits to Facebook and Instagram profiles, as the project website is still under development.<\/p>\n
Solution:<\/h2>\n
SPREDD developed a campaign with several levels of stories to reach different audiences while maintaining authenticity and emotion.<\/p>\n
- \n
- Recognisable faces – an emotional connection.
\nThe videos with content creator Edgars Fresh and actor Ainars An\u010devskis served as the “faces” of the campaign – they grabbed attention and created trust in the first seconds.<\/li>\n - Representatives of the initiative – first-hand account.
\nA video with representatives of the organisation explained the idea and invited people to join the movement, giving credibility and authority to the campaign.<\/li>\n - Businesses and real actors – examples of inspiration.
\nVideos featuring businesses and people already involved in tree planting showed the real impact and power of community.<\/li>\n<\/ul>\nEach video series was tailored to a specific audience – families, schools, businesses and the wider public – using different tones and narratives.<\/p>\n
Results:<\/h2>\n
(Meta Ads – ongoing)<\/p>\n
- \n
- Budget: \u20ac25 per day<\/li>\n
- Overall results:\n
- \n
- 4 805 Facebook and Instagram profile visits<\/li>\n
- Average cost per result: \u20ac0.13<\/li>\n
- 173 045 views<\/li>\n
- 84 733 users reached<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
Top results by video performance:<\/p>\n
\n\n
\n Video<\/b><\/td>\n Key person<\/b><\/td>\n Cost per result<\/b><\/td>\n Achievement<\/b><\/td>\n Note<\/b><\/td>\n<\/tr>\n \n Video 4<\/span><\/td>\n Edgars Fresh<\/b><\/td>\n \u20ac0.09<\/b><\/td>\n ~29 000 views<\/span><\/td>\n Highest engagement (most clicks and comments)<\/span><\/td>\n<\/tr>\n \n Video 7<\/span><\/td>\n Ain\u0101rs An\u010devskis<\/b><\/td>\n \u20ac0.11<\/b><\/td>\n ~26 000 views<\/span><\/td>\n Longest average viewing time (up to 10 sec.) and stable audience retention<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n ![\"Recognised](\"https:\/\/spredd.eu\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-09-145115.jpg\")
<\/p>\nConclusions:<\/h2>\n
The campaign proved that people are the key to success – real, known and trusted.<\/span><\/p>\n
The video with Edgars and Ain\u0101rs showed that a personal approach and a familiar face can deliver higher results at lower cost, even without a big investment.<\/span><\/p>\n
And stories with real companies and representatives provide depth and sustainability – they help build trust and long-term engagement.<\/span><\/p>\n
What can other companies learn from this?<\/h2>\n