{"id":1055,"date":"2025-10-08T22:54:18","date_gmt":"2025-10-08T19:54:18","guid":{"rendered":"https:\/\/spredd.eu\/portfolio\/acton-academy-riga\/"},"modified":"2025-10-17T15:07:07","modified_gmt":"2025-10-17T12:07:07","slug":"acton-academy-riga","status":"publish","type":"portfolio","link":"https:\/\/spredd.eu\/en\/portfolio\/acton-academy-riga\/","title":{"rendered":"Acton Academy Riga"},"content":{"rendered":"<h1 data-start=\"24\" data-end=\"251\">Acton Academy Riga<\/h1>\n<p data-start=\"24\" data-end=\"251\"><span style=\"font-weight: 400;\"><br \/>\n<a href=\"https:\/\/www.actonriga.org\/lv\" target=\"_blank\" rel=\"noopener\">Aktona Academy Riga<\/a><br \/>\n<\/span> &#8211; an innovative school based on a unique approach where children learn through practical projects, discussions and responsibility for their own learning path.<\/p>\n<p data-start=\"306\" data-end=\"578\">Our collaboration with Acton Academy lasted for a specific period of three months, but during this time we managed to achieve excellent results and truly delve into the brand&#8217;s values and philosophy. Together with the Acton Academy team, we created content that reflects its authentic approach to learning and everyday life at school.<\/p>\n<p data-start=\"306\" data-end=\"578\">Our task was to help the school strengthen its image on social media, create high-quality content, and promote <strong>potential parents&#8217; interest<\/strong> in Aktona&#8217;s approach to education.<\/p>\n<p>During the cooperation, SPREDD provided <strong>full-cycle social media content creation and management<\/strong> &#8211; Facebook, Instagram, TikTok, LinkedIn, and Threads platforms.<br \/>\nA content calendar was developed on the <a href=\"https:\/\/www.notion.com\/\" target=\"_blank\" rel=\"noopener\">Notion platform<\/a>, videos were edited from existing footage, and new visual materials were created to reflect the school&#8217;s values and everyday life.<\/p>\n<p>The video montage used existing footage and <em>b-roll<\/em> from video banks and interview material, paying particular attention to the emotional story and the children&#8217;s experiences. Content in various formats \u2013 videos and educational recordings \u2013 helped to reveal the academy&#8217;s unique approach, while maintaining an aesthetic and professional brand image.<br \/>\nThe content mixed video and static visuals to maintain dynamics and balance informative and emotional content.<\/p>\n<p data-start=\"580\" data-end=\"947\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-617 size-full\" src=\"https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/C8D8E3A6-B631-4E4B-8B94-D5825B7748F8-e1759953174805.jpg\" alt=\"aktona-akademija-2\" width=\"3104\" height=\"2030\" srcset=\"https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/C8D8E3A6-B631-4E4B-8B94-D5825B7748F8-e1759953174805.jpg 2880w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/C8D8E3A6-B631-4E4B-8B94-D5825B7748F8-e1759953174805-300x196.jpg 300w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/C8D8E3A6-B631-4E4B-8B94-D5825B7748F8-e1759953174805-1024x670.jpg 1024w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/C8D8E3A6-B631-4E4B-8B94-D5825B7748F8-e1759953174805-768x502.jpg 768w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/C8D8E3A6-B631-4E4B-8B94-D5825B7748F8-e1759953174805-1536x1005.jpg 1536w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/C8D8E3A6-B631-4E4B-8B94-D5825B7748F8-e1759953174805-2048x1340.jpg 2048w, https:\/\/spredd.eu\/wp-content\/uploads\/2025\/10\/C8D8E3A6-B631-4E4B-8B94-D5825B7748F8-e1759953174805-600x393.jpg 600w\" sizes=\"auto, (max-width: 3104px) 100vw, 3104px\" \/><\/p>\n<p>In addition to organic content, a Meta advertising campaign was developed and implemented with the aim of attracting parents&#8217; interest in the school and obtaining qualified contacts. The advertising campaign also helped to strengthen the school&#8217;s visibility and establish initial contact with parents.<\/p>\n<p>Within three months:<\/p>\n<ul>\n<li>Facebook content reached over 600,000 views, <strong>90%<\/strong> of which were new audiences;<\/li>\n<li>Instagram \u2013 more than <strong>134,000<\/strong> views (+9.4%), 780 engagements, and 360 clicks to the website (+100%);<\/li>\n<li>TikTok &#8211; <strong>31,000<\/strong> views, 116 followers, and 96% of views from the For You page;<\/li>\n<li>LinkedIn \u2013 <strong>3,256<\/strong> views (+2,042%) and +94 new followers (+3,033%).<\/li>\n<\/ul>\n<p>Overall, significant growth was achieved in both visibility and audience engagement, confirming that the content strategy is working.<\/p>\n<p data-start=\"1190\" data-end=\"1434\">At the end of the collaboration, we received a video review from the Acton Academy team, confirming mutual satisfaction and successful cooperation. It was an experience that proved that, although the collaboration had a set deadline, the result was truly valuable.<\/p>\n<p data-start=\"1436\" data-end=\"1723\" data-is-last-node=\"\" data-is-only-node=\"\">The collaboration with Acton Academy was an opportunity to delve into a modern and inspiring educational environment.<br \/>\nEach video created became part of a larger story\u2014about curiosity, courage, and children&#8217;s desire to grow.<br \/>\nThis experience proved that even without filming the material ourselves, it is possible to achieve results that transform the brand image and promote its growth through thoughtful editing, strategy, and content management.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@acton.riga\/video\/7543610700665507094\" data-video-id=\"7543610700665507094\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@acton.riga\" href=\"https:\/\/www.tiktok.com\/@acton.riga?refer=embed\">@acton.riga<\/a> <\/p>\n<p>Noskaties video \u201cVec\u0101ku domas: Ko standarta skolu sist\u0113m\u0101 vajadz\u0113tu cit\u0101d\u0101k?\u201d \ud83c\udfeb Br\u012bv\u0101ks re\u017e\u012bms? Vair\u0101k iesp\u0113ju iem\u0101c\u012bties, k\u0101 praktiski pielietot teor\u0113tisk\u0101s zin\u0101\u0161anas? Padalies koment\u0101ros, ko Tu dom\u0101. \u2728 \ud83d\udc49 Ja ar\u012b Tevi tas uzrun\u0101ja, uzzini vair\u0101k par m\u016bsu skolas v\u0113rt\u012bb\u0101m: actonriga.org <a title=\"skola\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skola?refer=embed\">#skola<\/a> <a title=\"priv\u0101tskola\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/priv%C4%81tskola?refer=embed\">#priv\u0101tskola<\/a> <a title=\"r\u012bga\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/r%C4%ABga?refer=embed\">#r\u012bga<\/a> <a title=\"izgl\u012bt\u012bba\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/izgl%C4%ABt%C4%ABba?refer=embed\">#izgl\u012bt\u012bba<\/a> <a title=\"vec\u0101kiem\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/vec%C4%81kiem?refer=embed\">#vec\u0101kiem<\/a> <a title=\"b\u0113rni\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/b%C4%93rni?refer=embed\">#b\u0113rni<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Acton Academy Riga\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7543610696425229078?refer=embed\">\u266c original sound &#8211; Acton Academy Riga<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our collaboration with Acton Academy lasted for a specific period of three months, but during this time we managed to achieve excellent results and truly delve into the brand&#8217;s values and philosophy. Together with the Acton Academy team, we created content that reflects its authentic approach to learning and everyday life at school. <\/p>\n","protected":false},"featured_media":909,"template":"","meta":{"_acf_changed":false},"class_list":["post-1055","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acton Academy Riga | Portfolio | Spredd<\/title>\n<meta name=\"description\" content=\"Our collaboration with Acton Academy lasted for a specific period of three months, but during this time we managed to achieve excellent results and truly delve into the brand&#039;s values and philosophy. Together with the Acton Academy team, we created content that reflects its authentic approach to learning and everyday life at school. Our collaboration with Aktona Academy lasted for a specific period of three months, but during this time we managed to achieve excellent results and truly delve into the brand&#039;s values and philosophy. Together with the Aktona Academy team, we created content that reflects its authentic approach to learning and everyday life at school.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spredd.eu\/en\/portfolio\/acton-academy-riga\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acton Academy Riga | Portfolio | Spredd\" \/>\n<meta property=\"og:description\" content=\"Our collaboration with Acton Academy lasted for a specific period of three months, but during this time we managed to achieve excellent results and truly delve into the brand&#039;s values and philosophy. Together with the Acton Academy team, we created content that reflects its authentic approach to learning and everyday life at school. Our collaboration with Aktona Academy lasted for a specific period of three months, but during this time we managed to achieve excellent results and truly delve into the brand&#039;s values and philosophy. 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